Posts

The Illusion of Consulting Marketing: Translating Alex Hormozi for High-End Advisors

Image
  Alex Hormozi's business advice ($100M Offers) is brilliant. But if you apply his mass-market frameworks directly to the high-end consulting business, you will fail. Why? Because independent consulting is not a service business; it is a "Trust and Risk-Transfer" business. In a recent breakdown, Russell Raath (a veteran of Deloitte and Cotter International) exposed exactly why Hormozi’s tactics need a brutal translation for consultants. If your advisory business feels stuck, here is the unvarnished truth about what you are doing wrong. 1. Stop Selling "Categories" (The Authority Offer) Consultants love to blame their marketing funnel, but the real issue is that their offer is a vague category. The Amateur Offer: "I provide 12-week Digital Transformation (DX) strategy packages." (This is a label, not a reason to buy). The Authority Offer: "In 6 weeks, I help your executive team determine whether your current stagnation is a technology limitation, ...

[Book Review] Eternal Life in a Vat: Is it Evolution or Mummification? (The Singularity Is Nearer - Ray Kurzweil)

Image
  1. "Commercial Thirst" Hidden Beneath a Flood of Data Ray Kurzweil, the titan of futures studies who has returned after 20 years, remains as confident as ever. He pushes forward countless statistics and graphs, striving to prove that we have reached the threshold of exponential growth. However, the impression felt as a reader is closer to "fatigue" than "wonder." The massive volume—which feels as though it is forcibly fitting recent data into the logic of his previous work—reveals more of an old master’s obsession with proving his prophecies weren't wrong, or a commercial intent to achieve success by leaning on the reputation of his past work, rather than a pure desire to present a future for humanity. 2. 100 Years Without "Scarcity": Can We Be Happy? The author asserts that humanity will conquer aging and disease through three stages of life extension. But here, a fundamental question arises: Is a life of over 100 years, where everything i...

[์ฑ…๋ฆฌ๋ทฐ] ํ†ต ์†์˜ ์˜์ƒ, ๊ทธ๊ฒƒ์€ ์ง„ํ™”์ธ๊ฐ€ ๋ฐ•์ œ์ธ๊ฐ€ (๋งˆ์นจ๋‚ด ํŠน์ด์ ์ด ์‹œ์ž‘๋œ๋‹ค - ๋ ˆ์ด ์ปค์ฆˆ์™€์ผ)

Image
  1. ๋ฐ์ดํ„ฐ์˜ ํ™์ˆ˜ ์†์— ๊ฐ€๋ ค์ง„ '์ƒ์—…์  ๊ฐˆ์ฆ' 20๋…„ ๋งŒ์— ๋Œ์•„์˜จ ๋ฏธ๋ž˜ํ•™์˜ ๊ฑฐ๋ฌผ, ๋ ˆ์ด ์ปค์ฆˆ์™€์ผ์€ ์—ฌ์ „ํžˆ ํ™•์‹ ์— ์ฐจ ์žˆ๋‹ค. ๊ทธ๋Š” ์ˆ˜๋งŽ์€ ํ†ต๊ณ„์™€ ๊ทธ๋ž˜ํ”„๋ฅผ ๋“ค์ด๋ฐ€๋ฉฐ ์šฐ๋ฆฌ๊ฐ€ ๊ธฐํ•˜๊ธ‰์ˆ˜์  ์„ฑ์žฅ์˜ ์ž„๊ณ„์ ์— ๋„๋‹ฌํ–ˆ์Œ์„ ์ฆ๋ช…ํ•˜๋ ค ์• ์“ด๋‹ค. ํ•˜์ง€๋งŒ ๋…์ž๋กœ์„œ ๋А๋ผ๋Š” ๊ฐ์ƒ์€ '๊ฒฝ์ด๋กœ์›€'๋ณด๋‹ค๋Š” 'ํ”ผ๋กœํ•จ'์— ๊ฐ€๊น๋‹ค. ์ „์ž‘์˜ ๋…ผ๋ฆฌ๋ฅผ ๋ฐ˜๋ณตํ•˜๋ฉฐ ์ตœ์‹  ๋ฐ์ดํ„ฐ๋ฅผ ์–ต์ง€๋กœ ๋ผ์›Œ ๋งž์ถ˜ ๋“ฏํ•œ ๋ฐฉ๋Œ€ํ•œ ๋ถ„๋Ÿ‰์€, ์ธ๋ฅ˜์˜ ๋ฏธ๋ž˜๋ฅผ ์ œ์‹œํ•˜๋ ค๋Š” ์ˆœ์ˆ˜ํ•œ ์—ด๋ง๋ณด๋‹ค๋Š” ์ž์‹ ์˜ ์˜ˆ์–ธ์ด ํ‹€๋ฆฌ์ง€ ์•Š์•˜์Œ์„ ์ž…์ฆํ•˜๋ ค๋Š” ๋…ธ์žฅ์˜ ์ง‘์ฐฉ, ํ˜น์€ ์ „์ž‘์˜ ๋ช…์„ฑ์— ๊ธฐ๋Œ€์–ด ์„ฑ๊ณต์„ ๊ฑฐ๋‘๋ ค๋Š” ์ƒ์—…์  ์˜๋„๊ฐ€ ๋งŽ์ด ๋ณด์—ฌ์ง„๋‹ค. 2. '๊ฒฐํ•'์ด ์‚ฌ๋ผ์ง„ 100๋…„, ์šฐ๋ฆฌ๋Š” ํ–‰๋ณตํ•  ์ˆ˜ ์žˆ๋Š”๊ฐ€ ์ €์ž๋Š” ์ˆ˜๋ช… ์—ฐ์žฅ์˜ 3๋‹จ๊ณ„๋ฅผ ํ†ตํ•ด ์ธ๋ฅ˜๊ฐ€ ๋…ธํ™”์™€ ์งˆ๋ณ‘์„ ์ •๋ณตํ•  ๊ฒƒ์ด๋ผ ๋‹จ์–ธํ•œ๋‹ค. ํ•˜์ง€๋งŒ ์—ฌ๊ธฐ์„œ ๊ทผ๋ณธ์ ์ธ ์˜๋ฌธ์ด ๋“ ๋‹ค. ๋ชจ๋“  ๊ฒƒ์ด ์ถฉ์กฑ๋˜๊ณ  ๋ถ€์กฑํ•จ์ด ์—†๋Š” 100๋…„ ์ด์ƒ์˜ ์‚ถ์ด ๊ณผ์—ฐ ์ถ•๋ณต์ผ๊นŒ? ์ธ๊ฐ„์˜ ๋‡Œ๋Š” ๊ฒฐํ•์„ ์ฑ„์šฐ๊ณ  ํ•œ๊ณ„๋ฅผ ๊ทน๋ณตํ•˜๋Š” '๋ณ€ํ™”์˜ ์ˆœ๊ฐ„'์— ํ–‰๋ณต์„ ๋А๋ผ๋„๋ก ์„ค๊ณ„๋˜์–ด ์žˆ๋‹ค. 80๋…„๋Œ€ ์ผ๋ณธ์˜ ์• ๋‹ˆ๋งค์ด์…˜ '์€ํ•˜์ฒ ๋„999'์—์„œ ์ฃผ์ธ๊ณต ์ฒ ์ด๋Š” ์˜์›ํžˆ ๊ณ ํ†ต์—†๋Š” ๊ธฐ๊ณ„์ธ๊ฐ„์ด ๋˜๊ณ ์ž ํ–ˆ๋‹ค. ํ•˜์ง€๋งŒ ๊ธฐ๊ณ„๊ฐ€ ๋˜์–ด ์˜์ƒ์„ ์–ป์—ˆ์ง€๋งŒ ์‚ถ์˜ ์˜๋ฏธ, ํ–‰๋ณต, ๊ทธ๋ฆฌ๊ณ  ๋˜๋‹ค๋ฅธ ์ง€๋ฐฐ์ž์˜ ๋„๊ตฌ๋กœ ์ „๋ฝํ•ด ๋ฒ„๋ฆฐ ์กด์žฌ๋“ค์„ ๋ชฉ๋„ํ•˜๋ฉด์„œ ์ฒ ์ด๋Š” ๊ธฐ๊ณ„์ธ๊ฐ„์ด ๋˜๊ธฐ๋ฅผ ํฌ๊ธฐํ•œ๋‹ค. ๊ณ ํ†ต๋„, ์ฃฝ์Œ์˜ ๊ณตํฌ๋„ ์‚ฌ๋ผ์ง„ ์ฑ„ ์™„๋ฒฝํ•œ ์ƒํ™ฉ์ด ์ง€์†๋œ๋‹ค๋ฉด, ์šฐ๋ฆฌ๋Š” ๊ทธ์ € '์‚ฐ์— ์„œ ์žˆ๋Š” ๋‚˜๋ฌด ํ•œ ๊ทธ๋ฃจ'์™€ ๋‹ค๋ฅผ ๋ฐ” ์—†๋Š” ์กด์žฌ๊ฐ€ ๋ ์ง€๋„ ๋ชจ๋ฅธ๋‹ค. ๋งˆ๊ฐ ๊ธฐํ•œ(์ฃฝ์Œ)์ด ์—†๋Š” ์‚ถ์—์„œ ์—ด์ •์€ ํฌ์„๋˜๊ณ , ๋ชจ๋“  ์„ฑ์ทจ๋Š” ๋ฌด์˜๋ฏธํ•œ ๋ฐ˜๋ณต์œผ๋กœ ์ „๋ฝํ•  ์œ„ํ—˜์ด ํฌ๋‹ค. ์ €์ž๊ฐ€ ์•ฝ์†ํ•˜๋Š” ํ’์š”์˜ ์‹œ๋Œ€๋Š” ์–ด์ฉŒ๋ฉด '๊ฑฐ๋Œ€ํ•œ ๊ถŒํƒœ์˜ ์‹œ๋Œ€'์˜ ๋‹ค๋ฅธ ์ด๋ฆ„์ผ ๋ฟ์ด๋‹ค. [์€ํ•˜์ฒ ๋„999] 3. ํด๋ผ์šฐ๋“œ ๊ถŒ๋ ฅ๊ณผ '๊ด€๋ฆฌ์ž'์˜ ํƒ„์ƒ ์ฑ…์€ ๋ชจ๋“  ์ด๊ฐ€ ์ผํ•  ํ•„์š”๊ฐ€ ์—†๋Š” ์œ ํ† ํ”ผ์•„๋ฅผ ๊ทธ๋ฆฌ์ง€๋งŒ, ๊ทธ ์‹œ์Šคํ…œ์„ ์œ ์ง€ํ•˜๋Š” '์ธํ”„๋ผ์˜ ์†Œ์œ ๊ถŒ'์— ๋Œ€ํ•ด์„œ๋Š” ์นจ๋ฌต...

[Interview] Yunsik Choi, a Korean futurist

Image
An interview with a Korean futurist: Yunsik Choi Interviewee Profile As Korea's most popular futurist, he is the author of more than 50 books (including futures scenario books such as ‘2030 A Bold Future’). His books have been published in South Korea, China and Japan. In addition, he served as the president of the Institute for Future Technology Management, State University of New York in Korea, research professor at the State University of New York in in Korea, and head of the executive course at the International Business School. Recently, he founded the Asian Future Research Institute to train futurists and study future scenarios. In addition, he communicates with the public through various lectures. He graduated from the University of Houston with a BA in Foresight.  Q: How did you find out about foresight, and how did you start your career as a futurist? Q: It seems that foresight is not widely known in South Korea. Do you agree with my opinion? And where do you see the cause...

Can we see our future? If so, can we change the future?

Image
Can we see our future? If so, can we change the future? Daegon Lee, Master of Science in Foresight at the University of Houston We have control over our 'preferred future' We are probably wondering what my future will look like. If a bright future is promised for you, would you not put any effort into it? Or, if you see a dark future ahead of you, will you give up on any efforts and despair? Let's say you have a fragile body. Say you want to get out of this bad situation and have a healthy and strong body. If you make an effort to overcome this situation (such as exercising harder or eating better), you will be able to find health at least to some extent. However, if you do nothing, you will still be unhealthy. I just thought of our two different futures. A healthy future you, and an unhealthy future you. Of course, you may suddenly and completely unexpectedly fall ill with an incurable disease. I don't think it's out of your control that you get an incurable ...

[Book Review] A Crude Look At The Whole by John H. Miller

Image
A Crude Look At The Whole by John H. Miller Who is the author? John H. Miller holds a B.A. in Economics and a B.S. in Finance from the University of Colorado. He received his PhD in Economics from the University of Michigan in 1988. Since then, he has joined the Santa Fe Institute as a doctorial fellow and is currently Professor of Economies and Social Sciences at Carnegie Mellon University. His research fields are as follows, and we can see that his research fields are very broad. Agent-based Modeling, AI/Machine Learning, Behavior, Biology, Economics, Evolution, Finance, Psychology, Risk & Uncertainty, Social Science, Strategy/Decision Making, Complex Adaptive Social Systems (Source: Santa Fe Institute website) Why did the author write this book? As an economist, his main research field is focused on the study of economic mechanisms or finding and studying economic patterns based on the theory of complex systems. In fact, we all know that the economy is only a small fraction (or ...

What is Foresight?

Image
What is Foresight? Daegon Lee , a member of Association of Professional Futurist, a graduate student in Master of Science in Foresight at the University of Houston Many people have never heard of the words foresight or futures studies, or even if they did, they don't know exactly what they mean. Webster's Dictionary defines foresight as 'an act or the power of foreseeing' or 'an act of looking forward'. In other words, foresight means work or action to see the future, and the result. So some of you may ask, 'Is foresight predicting the future?' or 'Are you a psychic?' Futurists for foresight are different from fortune tellers for prophecy. Foresight collects information from the past and present and uses it to create multiple future scenarios that are likely to occur through causality, logic, and rational creativity. Foresight differs from prediction, which uses magical powers inaccessible to ordinary people to ‘precise blow’ a single future. I m...