The Illusion of Consulting Marketing: Translating Alex Hormozi for High-End Advisors
Alex Hormozi's business advice ($100M Offers) is brilliant. But if you apply his mass-market frameworks directly to the high-end consulting business, you will fail. Why? Because independent consulting is not a service business; it is a "Trust and Risk-Transfer" business. In a recent breakdown, Russell Raath (a veteran of Deloitte and Cotter International) exposed exactly why Hormozi’s tactics need a brutal translation for consultants. If your advisory business feels stuck, here is the unvarnished truth about what you are doing wrong. 1. Stop Selling "Categories" (The Authority Offer) Consultants love to blame their marketing funnel, but the real issue is that their offer is a vague category. The Amateur Offer: "I provide 12-week Digital Transformation (DX) strategy packages." (This is a label, not a reason to buy). The Authority Offer: "In 6 weeks, I help your executive team determine whether your current stagnation is a technology limitation, ...