[Essay] The Social Seeds of Sharing Economy and Subscription Economy

The Social Seeds of Sharing Economy and Subscription Economy Do you prefer to buy record CDs or LPs from Tower Records near your home to listen to the latest music at home? If so, you are most likely an older generation. Do you search for artists on Spotify and stream music to listen to the latest albums from your favorite musicians? If so, you are most likely a young generation living in 2021. [1] Just over a decade ago, buying and owning almost all goods was the only way to use them. But over time, we started to pay more for things to ‘use’ than to ‘own’. Now, the center of the market is moving rapidly from an ownership-based economy to a subscription and sharing-based economy. Many people think that the ideas of genius entrepreneurs with some creative business acumen played a decisive role in creating this new market. In this essay, however, I would like to argue that the recent emergence of the expanding subscription and sharing economy is the inevitable result of a new generation ...